Ecuador's Secretary of Tourism has unveiled the 'Ecuador 2026' campaign, a bold initiative that enlists internationally recognised footballers who will miss this summer's marquee tournament to act as ambassadors for the country's tourism brand.
Across the cities where these players live and train, custom‑made billboards greet them with a simple invitation: 'Visit Ecuador'. The messages are tailored to each star, turning ordinary street furniture into personal travel prompts.
The visual campaign is designed to capture the attention of millions of fans who pass by the displays, using the universal language of football to introduce Ecuador's rich tapestry of natural wonders and cultural heritage.
From the snow‑capped peaks of the Andes to the sun‑kissed shores of the Pacific, from the verdant expanse of the Amazon rainforest to the historic streets of Quito and the unique ecosystems of the Galápagos Islands, the country offers a spectrum of experiences that can be explored in a single journey.
By leveraging the global reach of the sport, the initiative seeks to spark curiosity among travellers from the players' home nations and host cities, encouraging them to consider Ecuador as a future destination.
Football as a Gateway to Ecuadorian Tourism
The Secretary of Tourism has expressed willingness to arrange on‑site visits for any invited stars who wish to experience the country's hospitality firsthand, underscoring a commitment to personal engagement and authentic promotion.
The campaign reflects a strategic blend of sport, culture and tourism, aiming to position Ecuador as a must‑visit destination on the world map and to inspire new generations of travellers to explore its diverse attractions.