BYU Athletics announced a multi‑year agreement with Entrata, a Utah‑based technology company, that will place the firm’s logo on the front of every football jersey beginning with the 2026 season. This marks the first instance of a program‑specific patch in the Cougars’ football history.
A Strategic Partnership for the Cougars
The deal extends beyond the jersey, incorporating community initiatives, in‑venue branding and digital activations that aim to deepen fan engagement and provide new platforms for student‑athletes to connect with supporters.
Entrata, headquartered in Lehi, Utah, is recognized as a global leader in property management software and ranks among the state’s largest technology firms. Its involvement with BYU reflects a broader strategy of linking corporate presence with local service projects.
Community Outreach and Service
Under the new deal, Entrata’s branding will extend to stadium signage, digital content and fan‑experience activations, creating opportunities for athletes to participate in service programs that benefit the surrounding community.
The Cougars compete in the Big 12 Conference, enjoying extensive national television exposure through partners ESPN, FOX and TNT. In 2025, a record 37.7 million viewers tuned in to live BYU broadcasts, and the 2024 Big 12 Championship game drew 8.99 million viewers, setting a modern‑era viewership high.