EXTRA® Gum, the iconic chewing brand known for its bold flavors, has rolled out a new anthem titled "Hotshot (Extra Time)" that captures the tension and thrill of soccer's most decisive moments. The song debuted alongside a visually striking video that blends dynamic sports footage with vibrant animation, setting a fresh tone for fans who live for those nail‑biting extra‑time scenarios.
The anthem was co‑created with emerging singer‑songwriter Izzy Escobar, whose lyrical style brings a personal, almost storytelling quality to the track. Escobar’s involvement adds a layer of authenticity that resonates with both die‑hard supporters and casual viewers, reinforcing the idea that every extra‑time episode is a story worth celebrating.
Distribution was handled in partnership with Complex, a leading digital culture platform, ensuring the video’s reach across YouTube, Complex’s own channels, and the broader social ecosystem. The track is also available for streaming on Spotify, where listeners can add it to their playlists and experience the high‑octane chorus that mirrors the rush of a penalty shoot‑out.
Sweepstakes Details and Fan Interaction
To amplify engagement, EXTRA® Gum is running a $120,000 sweepstakes that rewards fans for turning the anthem into a social‑media moment. Participants must post a short video using the "Hotshot (Extra Time)" sound on Instagram or TikTok, tag the hashtag #ChewIntoItSweepstakes, and then complete an entry form on the brand’s website after posting.
The campaign invites supporters to share their own reactions, whether it’s a celebratory dance, a reaction shot, or a creative visual interpretation of the music. By linking the anthem to both the emotional highs of soccer and the excitement of winning a substantial prize, EXTRA® Gum aims to deepen its connection with a global fan base that thrives on shared, interactive experiences.