EXTRA® Gum has rolled out a fresh anthem titled "Hotshot (Extra Time)", a musical tribute that zeroes in on the heart‑pounding instances that define soccer’s extra‑time drama.
The song was crafted alongside singer‑songwriter Izzy Escobar, whose lyrical style blends pop sensibility with a rhythmic pulse that mirrors the tension of a match heading into sudden death.
A New Anthem for Soccer’s Climactic Moments
Accompanying the track is a visually striking video produced in collaboration with Complex, the media outlet known for its sharp sports coverage. The clip can be streamed on YouTube as well as on Complex’s own platforms, giving fans multiple avenues to experience the production.
Listeners can add the anthem to their playlists on Spotify, where it joins a growing catalog of sports‑inspired tracks that aim to amplify the excitement of the beautiful game.
Beyond the music, EXTRA® Gum is inviting supporters to take part in the Chew Into It Sweepstakes, offering a $120,000 prize pool for those who showcase their engagement with the anthem on social media. Participants are asked to post a short video using the "Hotshot (Extra Time)" sound on Instagram or TikTok, tag it with #ChewIntoItSweepstakes, and then complete an entry form on the brand’s website.
The campaign underscores a broader effort to blend brand activation with fan culture, turning moments of athletic suspense into shared cultural experiences.