Fanatics Betting and Gaming announced a partnership with the New York Racing Team that will see its branding featured on the No. 44 Chevrolet in two upcoming NASCAR Cup Series events, underscoring a growing convergence between sports betting and motorsports.
Sponsorships Mark Dual Milestones
Under the agreement, Fanatics Casino will serve as the primary sponsor for the FireKeepers Casino 400 at Michigan International Speedway on June 7, marking the brand’s inaugural NASCAR team partnership. The same car will also carry the Fanatics Sportsbook logo when it competes at Chicagoland Speedway on July 5.
The vehicle’s design incorporates Fanatics’ signature black‑and‑white scheme and promotes the company’s officially licensed slot game, NASCAR Victory Lane, adding an interactive element for fans watching the races.
Michael Affleck, Vice President of Casino Brand Marketing at Fanatics Betting & Gaming, said the collaboration offers a direct conduit to NASCAR’s passionate fan base, allowing the company to deepen its connection with enthusiasts across the United States.
John Cohen, owner of the New York Racing Team, highlighted the significance of the deal, noting that aligning with a brand that shares the sport’s competitive spirit will enhance the team’s visibility and provide valuable exposure for its partners.
Fanatics Casino currently operates in Michigan, New Jersey, Pennsylvania and West Virginia, while its sportsbook division continues to expand its footprint within the increasingly competitive sports betting market.