Fanatics Betting and Gaming, the sports‑technology division of the Fanatics ecosystem, has renewed its collaboration with the New York Racing Team for the 2026 NASCAR Cup Series season, securing primary sponsorship of the No. 44 Chevrolet fielded by driver J.J. Yeley.
A Year‑to‑Year Extension
The partnership marks the second consecutive year of branding between the team and the Fanatics platform, underscoring a growing alignment between high‑performance racing and the company’s fan‑engagement tools.
Key Race Dates and Branding
Fanatics Casino will headline the Michigan International Speedway weekend on June 7, while Fanatics Sportsbook will take the same role at Chicagoland Speedway on July 5. Both events will showcase a distinctive Black and White paint scheme emblazoned with the Fanatics logo on Yeley’s car.
Beyond the Track: Fan‑Centric Experiences
To deepen fan interaction, Fanatics will activate its officially licensed slot experience, NASCAR Victory Lane, during the Michigan race weekend. The initiative includes behind‑the‑scenes content and exclusive digital activations designed to connect viewers with the sport in new ways.
Leadership on the Collaboration
Michael Afflick, Vice President of Casino Brand Marketing at Fanatics, highlighted the partnership’s potential to reach today’s sports audience, stating that the collaboration offers a "great platform for engagement" with fans who are increasingly looking for integrated entertainment experiences.
John Cohen, owner of the New York Racing Team, praised Fanatics for its understanding of modern fan behavior and for providing a "great platform for engagement" that aligns with the team’s strategic vision.
Broadcast and Digital Reach
The Michigan race will be streamed live on Prime Video, while the Chicago event will be televised on TNT and available through HBO Max, ensuring broad exposure for the sponsorship. The Fanatics Sportsbook app is also accessible for download on iOS and Android, extending the brand’s presence into the mobile betting space.
Looking Forward
With the partnership now in its second year, both parties anticipate continued innovation in fan engagement, leveraging technology and content to deepen connections between NASCAR enthusiasts and the Fanatics platform.