The bustling halls of New York’s Javits Center will transform into a mecca for sports and pop‑culture enthusiasts later this month, as Fanatics Fest opens its doors to over 100,000 attendees from July 16 through 19.
At the heart of the festivities is a limited‑edition trading‑card offering that promises to rewrite the collector’s checklist: an exclusive Series 2 box that showcases the Statue of Liberty as a chase card, alongside a suite of New York City‑themed inserts.
A City‑Sculpted Collection
The $300 boxes are positioned between the more accessible $135 standard Series 2 hobby boxes and the $250 jumbo variants, creating a tiered market that mirrors the city’s own skyline of price points and prestige.
Beyond the iconic Lady Liberty, the set introduces the “Big Apple” parallels, a series of parallel cards that can only be found inside these fest‑only boxes, and “Swinging For The Stars” chrome inserts that spotlight other city landmarks.
Securing a box requires participation in an EQL drawing reserved for ticket holders, adding a layer of exclusivity that matches the event’s high‑profile guest list, which includes baseball star Aaron Judge, basketball legend LeBron James, NFL icon Tom Brady, musician Jay‑Z, and wrestler‑turned‑actor John Cena.
Beyond the cards, Fanatics Fest will host a slate of interactive experiences, from autograph sessions and meet‑and‑greets to sports‑themed contests that let fans test their skills against one another, ensuring that the gathering is as much a celebration of fandom as it is a marketplace.