Firehouse Subs, the Florida‑based sandwich chain known for its firehouse‑style subs, announced a multi‑year agreement that makes it the 'Official Sub' of Major League Baseball across the United States and Canada.
Extra Innings, Extra Subs
The deal brings a season‑long promotion called 'Extra Innings, Extra Subs,' under which fans who watch a weekend MLB game that extends beyond the ninth inning can redeem a free medium sub at any Firehouse Subs location.
The offer is valid for every MLB weekend series that goes into extra innings, encouraging viewers to stay glued to the action while enjoying a hearty sub on the house.
Beyond the tasty incentive, Firehouse Subs will lend its support to MLB's PLAY BALL initiative, which promotes youth baseball participation, and to the Pitch, Hit & Run program that introduces children to the fundamentals of the sport.
Community Commitment
The partnership underscores Firehouse Subs' long‑standing commitment to community safety, a cause that is amplified by the Firehouse Subs Public Safety Foundation, which has already awarded more than $115 million in lifesaving equipment to first‑responders across North America.
As a subsidiary of Restaurant Brands International, Firehouse Subs joins a portfolio that includes TIM HORTONS, BURGER KING and POPEYES, all of which share a focus on quick‑service dining and brand heritage.
Baseball's Expanding Fan Base
MLB has recorded three consecutive years of rising attendance, the first such streak in 18 seasons, while average game duration slipped below 2:40 for the third straight year, a milestone not seen in four decades.
The 2025 World Series Game Seven, presented by Capital One, attracted an average of 51 million viewers across the United States, Canada and Japan, highlighting the league's growing national and international appeal.
Digital engagement hit record levels as well, with MLB.TV logging 19.4 billion minutes watched — a 34 percent jump from the previous year — and the MLB app experiencing an 18 percent increase in daily traffic.
MLB Commissioner Robert D. Manfred, Jr. praised the collaboration, noting that the partnership not only celebrates the sport but also reinforces MLB's social responsibility efforts through the MLB Together platform.
Fans can look forward to more collaborations as the season unfolds, with the promise of additional giveaways and community projects that blend the excitement of baseball with the comfort of a freshly baked sub.