Nascar

Fleetio 200 Revives Darlington’s Labor Day Weekend with New Entitlement Partner

The upcoming September 5 race marks the debut of Fleetio as the headline sponsor, setting the stage for the Cook Out Southern 500 and the NASCAR Cup Series Chase.

A New Era Begins at Darlington

NASCAR’s Darlington Raceway will host the inaugural Fleetio 200 on September 5, kicking off a Labor Day weekend that blends tradition with fresh branding. The race serves as the opening event of the O’Reilly Auto Parts Series and showcases a slate of rising stars on the iconic 1.366‑mile egg‑shaped oval.

Fleetio, a fleet‑maintenance and optimization platform, is the new entitlement partner for the event. President Josh Harris of Darlington Raceway welcomed the partnership, emphasizing that it aligns with NASCAR’s commitment to innovation and performance. Under Saturday night lights, drivers will battle for position on a track that has long been a fan favorite.

What’s at Stake for the Drivers

The following night, the Cook Out Southern 500 will take the track, serving as the opening race of the NASCAR Cup Series Chase. Drivers will compete for the prestigious Johnny Mantz Trophy, adding extra intensity to an already competitive weekend.

Fans eager to experience the action can purchase tickets for both events through the track’s official channels, ensuring a spot at what promises to be a historic Labor Day weekend of racing.

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