William Buford, who once topped the Ohio State scoring charts with 1,990 points and shared the fourth‑most in program history, is set to return to the university in a different capacity. After a professional stint that concluded in 2024, including time in the NBA G League, Buford has turned his attention to coaching, bringing a wealth of experience from the court to the sidelines.
His basketball journey began in 2008 when he signed with Ohio State, a decision that led to four NCAA Tournament appearances, two Sweet 16 runs and a Final Four berth in 2012. Beyond his collegiate achievements, Buford has been active in youth basketball, most recently guiding his son’s third‑grade team, a hands‑on experience that sharpened his coaching instincts.
Starting with the 2026‑27 season, Buford will join head coach Jake Diebler’s staff as a program assistant. In that role he will oversee workouts, contribute to scout‑team preparations, handle film coding and assist with overall scouting, tasks that draw directly on the diverse duties he performed during his playing days.
The move is more than a professional transition; it is a homecoming of sorts. Buford’s ties to the program run deep, from playing under assistant coach Dave Dickerson to training with strength and conditioning coach Dave Richardson — both now part of Diebler’s roster. He also shares a personal connection with the Diebler family, including former teammate Jon Diebler.
Beyond personal nostalgia, Buford sees the new role as an opportunity to help the Buckeyes recapture the success he enjoyed as a player. He hopes to guide the team back to the NCAA Tournament and, ultimately, to a Final Four, aspirations that echo the ambitions that defined his own collegiate career.
A Familiar Face Returns
The addition of Buford to the coaching staff signals Ohio State’s intent to blend veteran insight with fresh ideas. Athletic director Gene Smith praised the hire, noting that Buford’s “deep understanding of the program’s culture” will complement Diebler’s vision for the future.
Fans can expect to see Buford on the practice floor, working closely with players and staff alike. His presence is likely to resonate with recruits who value a connection to the program’s recent history and its ongoing pursuit of excellence.