When Fox One announced a search for its Chief World Cup Watchers, the response was swift and enthusiastic. The company, partnering with Indeed, sought individuals who could commit to watching every one of the tournament’s 104 matches from a conspicuous clear box perched in Times Square.
Kevin Akoto and Austin Franklin emerged as the winners of that search. Both brought extensive experience in content creation, each having cultivated hundreds of thousands of followers across multiple social platforms. Their combined expertise made them ideal candidates to turn a simple viewing assignment into a high‑profile broadcast.
A Cube in the Heart of Manhattan
The selected duo now occupies a transparent booth that sits amid the bustling energy of Times Square. The structure draws constant attention, especially during live matches, turning the square into an impromptu gathering point for fans who stop to watch the action alongside the watchers.
Their role extends beyond passive observation. Akoto and Franklin actively discuss how social‑media campaigns can accelerate soccer’s growth in the United States, using their platforms to highlight emerging talent and foster community engagement.
To fully commit, Akoto made the decisive move of leaving his previous employment. This sacrifice underscores the dedication both men feel toward the project, allowing them to focus entirely on curating a unique viewing experience for a global audience.
The financial compensation for this unusual assignment is reported to be $50,000, a sum that reflects the value Fox One places on having a dedicated, visible presence during the tournament’s most critical period.
Connecting Fans Across Continents
Through live streams and real‑time commentary, the watchers have cultivated a worldwide dialogue with supporters from every corner of the globe. Their interactions illustrate how a single physical location can become a conduit for cross‑cultural exchange, especially when amplified by digital outreach.
As the tournament progresses, Akoto and Franklin keep a close eye on the Golden Boot race and cheer on the United States Men’s National Team, adding a patriotic layer to their global storytelling.
The partnership with Indeed not only provided a recruitment channel but also highlighted the growing intersection between traditional employment platforms and high‑visibility media opportunities. Both companies have benefited from the heightened publicity surrounding the World Cup.