When the French national team stepped onto the world stage for the recent tournament, their impact was measured not only by goals but also by the glint of designer accessories on their wrists and shoulders.
A stylist’s viral spotlight
Lynn Harries, a veteran fashion stylist, posted a short TikTok that zeroed in on the luxury handbags carried by several squad members, a clip that quickly amassed more than 1.5 million views and sparked a flood of comments from fashion aficionados.
Marcus Thuram turned heads with a Chanel × Pharrell XXL Flap Bag that easily commands a five‑figure price tag, while Ousmane Dembélé arrived clutching an Hermès Haut à Courroies bag originally designed for equestrian use. Rayan Cherki chose a smaller Hermès HAC bag in a creamy beige hue, a piece that reportedly carries a price close to £20,000. Defender Maxence Lacroix sported Bottega Veneta’s Andiamo Messenger, priced at around £4,370, and midfielder Adrien Rabiot completed the lineup with a more understated Louis Vuitton monogram duffle.
The spectacle has turned each arrival into a runway moment, drawing attention from glossy magazines and social media influencers alike. For many, the players’ sartorial choices have become a new way to engage with the sport, blurring the line between athletic competition and high‑fashion spectacle.
As the conversation spreads, brands are watching closely, aware that a single bag can generate global buzz far beyond the pitch. Whether this crossover will influence future team dress codes or fan culture remains to be seen, but one thing is clear: style has found a permanent place in the World Cup narrative.