Friskies, the beloved cat‑food brand and official partner of U.S. Soccer, has announced a summer‑long initiative called Certified Frisky on the Field that will give away one million cans of wet cat food while pledging to donate meals to cats in need each time the U.S. Men’s National Team scores.
The program, running from May 31 through July 19, 2026, triggers a 100,000‑meal contribution to animal shelters in the host cities whenever the USMNT finds the back of the net, linking on‑field excitement with tangible support for feline welfare.
Fans who watch a match can claim a free $10 coupon for Friskies wet food through the MyPurina app immediately after each goal, turning every strike into a reward that can be redeemed at retailers nationwide.
A Goal for Cats and Fans
The campaign’s creative spark comes from former U.S. Women’s National Team star Brandi Chastain, who helped launch Certified Frisky on the Field and embodies the playful connection between soccer’s most joyous moments and the spirited antics of cats.
Certified Frisky on the Field marks the inaugural major activation of the new Certified Frisky platform, under which Friskies will broadcast Certified Frisky Alerts on Instagram and TikTok the instant a goal is scored, amplifying the celebration across social channels.
Behind the effort, Nestlé Purina PetCare, the parent company of Friskies, leverages its extensive portfolio of pet‑care brands and its commitment to supporting various animal‑welfare organizations, reinforcing its role as a steward of responsible pet nutrition.