Goal‑Triggered Giving
Friskies, the beloved cat‑food brand and official partner of U.S. Soccer, announced today the launch of Certified Frisky on the Field, a summer‑long celebration that ties every goal scored by the U.S. Men’s National Team to a tasty reward for cats and their owners.
Running from May 31 to July 19, the initiative will activate each time the national team finds the back of the net, prompting Friskies to hand out free wet‑food coupons and to donate a substantial cache of meals to shelter cats in the match cities.
Brandi Chastain, a former star of the U.S. Women’s National Team and self‑declared cat enthusiast, will appear in the campaign’s promotional material, lending her voice to the message that the agility and joy of soccer mirror the playful spirit of felines.
Fans who spot the Certified Frisky Alerts on Instagram or TikTok will have a 30‑minute window to claim a $10 coupon for Friskies wet cat food through the MyPurina app, turning a moment of excitement into a tangible treat for their pets.
The effort is part of Friskies’ new Certified Frisky platform, a cultural initiative that spotlights cat‑like moments across sports, entertainment and everyday life, reinforcing the brand’s commitment to both feline welfare and the shared energy of competition.
Celebrating the Cat‑Like Energy of Soccer
By linking each goal to a tangible benefit for cats, the campaign captures the spontaneous, joyous bursts that define both soccer matches and a cat’s playful pounce, creating a narrative that resonates with fans and pet owners alike.