When Craig Moody watched his young son dribble a virtual basketball on a screen, he shared the moment with Kelly Burch, seeing more than a game — he saw a bridge between the court and the digital world.
Inspired by that moment, Moody left a promising career in construction, rented a warehouse, and began assembling what would become Shoot 360.
A Hybrid Game Changes the Court
The concept fused real hoops and balls with sensors that captured every shot, feeding data into a gamified platform that turned practice into competition.
For six years he ran both ventures simultaneously, often working 16‑hour days, until the basketball‑tech brand began to outpace his contracting business.
By 2018 the company’s revenue crossed the $20 million threshold, prompting Moody to close the construction firm and devote himself fully to scaling Shoot 360.
Moody’s own children, who had been testing prototypes from the start, now hold senior roles, their insights shaping product development and marketing.
Despite their intimate knowledge of the business, Moody has made it clear he has no intention of handing the company to the next generation, choosing instead to pursue growth and a broader impact on the basketball community.