From Cubicle to Stadium
Bryan Miles and his wife Shannon left behind the routine of immigration law and corporate America to chase a riskier dream. They pooled their retirement savings, cashed out their 401(k)s, and launched BELAY, a staffing software platform designed to streamline remote hiring.
The early days were lean; the company broke even after fourteen months, but the following years saw steady growth, with forty consecutive quarters of revenue expansion that caught the eye of investors.
In 2021 the couple sold a majority stake in BELAY for $126 million, retaining an 18 percent interest that still funds their next ventures.
A Brew for the Beautiful Game
With the proceeds, Bryan and Shannon founded NoFo Brew Co., a craft brewery that now operates out of three Georgia locations. Their beers quickly became a fixture in the stadiums of the football clubs they began to acquire.
The portfolio includes Walsall F.C. in England, Drogheda United F.C. in Ireland, Silkeborg IF in Denmark and Trivela FC Togo, each of which displays the NoFo label on match‑day merchandise and concession stands.
Fans can now sip the same brew that the owners enjoy at home while cheering on their teams, turning a personal passion for craft beer into a global branding exercise.
Beyond the pitch, the Miles duo continues to explore new intersections of sport and entrepreneurship, proving that a calculated risk taken in a modest office can culminate in a multi‑industry empire.