Front Office Sports and NASCAR announced a content partnership that will grant fans an unprecedented look behind the scenes of the sport’s most iconic race weekends.
A New Chapter for Sports Media
The collaboration will produce original storytelling projects centered on marquee events such as the Chase race weekends and the NASCAR Championship Weekend, weaving together the innovation and personalities that define modern stock car racing.
Adam White, chief executive officer of Front Office Sports, said the alliance reflects a shared ambition to bring enthusiasts closer to the action, stating, "Our fans deserve to see the stories that unfold beyond the green flag, and this partnership gives us the platform to deliver that experience."
Jess Smith, vice president of brand and content at NASCAR, added that the growing appetite for the business side of the sport has opened doors for deeper narrative exploration, noting, "We’re excited to partner with a media leader who can capture the excitement and strategy that drive our sport."
Front Office Sports, a multiplatform media organization known for its extensive coverage of the business of sports, reaches a sizable audience across digital and social channels, making it an ideal partner for NASCAR’s expanding content portfolio.
Headquartered in Daytona Beach, Florida, NASCAR sanctions more than 1,200 races each year across a spectrum of national, international and regional series, overseeing a diverse portfolio of motorsports entities.