Full Circle Lithium Corp. has unveiled a multi‑year partnership with Joey Gase Motorsports that will see its proprietary fire‑suppression product, FCL‑XTM, serve as the primary sponsor on the No. 15 car at Daytona International Speedway and Talladega Superspeedway during the 2026 NASCAR season.
The agreement also grants an associate sponsorship at Charlotte Motor Speedway, where the brand will receive multiple logo placements on the entry fielded by Joey Gase Motorsports.
Beyond the track, the collaboration includes a retail activation at Daytona on August 26, hosted by ACE Hardware, where a newly painted race car will be unveiled and fans will meet driver Joey Gase.
The program is designed to raise national awareness of lithium‑ion battery fire safety, targeting enthusiasts who rely on battery‑powered devices across automotive, marine, power‑tool and e‑mobility markets.
FCL‑XTM’s water‑based extinguishing agent will be showcased through full‑car branding, custom team apparel and VIP pit and garage access for company guests, providing a high‑visibility platform for the technology.
Fire‑Safety Meets the Fast Lane
By embedding fire‑safety messaging into a sport known for high‑speed competition, Full Circle Lithium hopes to reach a diverse audience that includes hobbyists, professionals and policymakers.
The partnership also creates opportunities for media outreach, public‑relations campaigns and joint events that will further amplify the message of responsible battery use.
Retail Activation and Community Engagement
The ACE Hardware event at Daytona will feature hands‑on demonstrations of FCL‑XTM, giving shoppers a firsthand look at how the product works in real‑world scenarios.
Such activations are intended to bridge the gap between technical fire‑safety solutions and everyday consumers, fostering a culture of preparedness in homes and workshops.