Josh Brooks, the athletic director at the University of Georgia, has become a central figure in the Bulldogs’ rise across every sport, not just football.
With a résumé that includes stints under Nick Saban, Jimbo Fisher and Mark Richt, Brooks brings a football pedigree that informs his broader vision for the entire athletics department.
A Commitment to the Student‑Athlete Experience
Brooks repeatedly stresses that the welfare of student‑athletes drives every decision, from hiring elite coaches to investing in state‑of‑the‑art facilities.
Under his stewardship, the value of Georgia athletics has surged, climbing from $950 million in 2024 to $1.16 billion in 2025, a growth fueled largely by football’s near‑90 percent share of donations and ticket revenue.
Standing on Principle
When the NCAA’s controversial Texas Tech scheduling case emerged, Brooks refused to add the Red Raiders to any Georgia schedule, a move that underscored his willingness to take a stand on ethical grounds.
His decision resonated across the department, reinforcing a culture where principle and performance are treated as inseparable.
Coaches Voice Their Support
Wes Johnson, hired to lead the baseball program, praised Brooks for creating an environment where ambitious coaches can thrive.
Tony Baldwin, the softball coach, highlighted the consistency and transparency that Brooks brings, noting that the athletic director’s door is always open for dialogue.
Caryl Smith Gilbert, who oversees track and field, spoke of Brooks’ deep knowledge of her sport and his unwavering support for her staff and athletes.
Keidane McAlpine, the women’s soccer coach, emphasized the clarity of vision that Brooks provides, a vision that has guided her team to the NCAA Tournament in each of his four seasons.
A Broader Impact
SEC Commissioner Greg Sankey has acknowledged Brooks’ role in shaping collegiate athletics beyond the Georgia campus, citing his contributions to the conference’s overall health and competitiveness.
As a member of the NCAA Division I Football Oversight Committee, Brooks continues to influence policy that affects programs nationwide, while remaining focused on the student‑athlete experience at UGA.