Georgia Tech is set to unveil a brand‑new line of football uniforms on July 1, ushering in a decade‑long partnership with Under Armour.
A Fresh Look for the Yellow Jackets
The announcement follows eight seasons under the Adidas banner, a stint that came after nearly four decades with Russell Athletic. The university’s athletic department first teamed with Under Armour back in 1996, making it the first collegiate program to sign with the brand.
Fans have been poring over leaked mockups and concept art, with many wondering whether navy blue will dominate the new designs. Social media chatter suggests the upcoming look could blend the school’s traditional gold and white with a darker, more modern palette.
Under Armour’s agreement goes beyond apparel, promising expanded merchandising opportunities and a push for product innovation that could ripple across the broader collegiate market. The deal is framed as a reunion of sorts, rekindling a relationship that dates back three decades.
The complete uniform lineup, including game‑day jerseys, practice gear and alternate looks, will be officially revealed on July 1. The rollout will be supported by a multimedia campaign that highlights the partnership’s long‑term vision for the Yellow Jackets program.
Georgia Tech’s location in Atlanta, Georgia, places the announcement squarely in the heart of the southeastern sports scene, a region that has seen a surge of brand collaborations in college athletics over the past few years.