Goodyear has unveiled a refreshed sidewall branding for its Racing Eagle tires, a visual update that will roll out across the 2027 NASCAR season. The redesign is part of the broader 'Fast Is In Us' campaign, a narrative that ties the tire maker’s storied past to its ambition for future performance.
A legacy reborn on the track
The new graphic integrates the recently refreshed Goodyear and Eagle logos with a sleek, aerodynamic motif that echoes the tire’s racing pedigree. By weaving together classic elements with contemporary styling, the artwork signals a continuation of the Eagle name’s 45‑year legacy in motorsports while inviting fans to anticipate the next chapter of innovation.
The announcement was made at North Wilkesboro Speedway, the historic venue where Goodyear recorded its first NASCAR victory decades ago. Standing on the same concrete that witnessed that breakthrough, the company highlighted how the sport has been a crucible for testing and refining tire technology that eventually trickles down to consumer products.
Justin Fantozzi, Goodyear’s Director of Racing for the Americas, emphasized that NASCAR remains a cornerstone of the brand’s identity. "Our presence on the track is more than competition; it’s a laboratory where performance culture is forged," he said, underscoring how the new sidewalls embody both heritage and a forward‑looking commitment to excellence.
Beyond the visual update, the refreshed branding amplifies the spirit of 'Fast Is In Us', a rallying cry that celebrates passion for speed, performance and relentless innovation. As the design travels from the track to global markets, it promises to reinforce Eagle’s reputation as a symbol of racing excellence while inviting a new generation of fans to connect with the brand’s story.