A new broadcast home for Hawks fans
Gray Media and the Atlanta Hawks have struck a deal that will make WBRC the television home for every regular‑season game that does not receive a national broadcast. The agreement covers the entire 2026‑27 NBA schedule, ensuring that viewers in the Birmingham market can follow the team without missing a single contest.
In addition to the regular‑season slate, the partnership also includes three preseason exhibitions and a selection of nationally televised games that will still be carried on the designated channels. The full schedule, complete with tip‑off times and game‑by‑game details, will be released at a later date.
Hilton H. Howell, Chairman and CEO of Gray Media, said the arrangement underscores the company’s commitment to delivering content that resonates with the communities it serves. "Our partnership with the Hawks reflects a deep‑rooted dedication to bringing top‑flight basketball to fans right where they live," Howell remarked.
What this means for viewers
For residents of Birmingham and surrounding areas, the deal eliminates the uncertainty that has long surrounded local NBA coverage. With WBRC designated as the primary outlet, fans can expect a consistent channel presence throughout the season, while the upcoming schedule will be announced in the coming weeks.
The collaboration also highlights the broader strategy of regional media groups to secure high‑profile sports rights, a move that not only strengthens their programming portfolio but also reinforces their role as community hubs. As the 2026‑27 season approaches, all eyes will be on WBRC to see how the partnership unfolds on the ground.