Hard Rock Unveils ‘All Teams. One Place.’ Campaign Ahead of Global Soccer Showdown
Hard Rock International has rolled out a sweeping new campaign titled “All Teams. One Place.” that coincides with this summer’s premier global soccer tournament. The initiative, built around a partnership with Argentine superstar Leo Messi, seeks to bring fans from every corner of the world together under a shared love of the beautiful game.
Messi Joins Hard Rock as Brand Ambassador
Central to the rollout is Messi’s role as the brand’s ambassador, a collaboration that the company says blends his record‑breaking achievements with Hard Rock’s longstanding commitment to music, hospitality and fan experiences. Jim Allen, Chairman of Hard Rock International, described the effort as a celebration of sport and the global community that surrounds it.
The campaign’s centerpiece is a worldwide sweepstakes that offers participants a chance to win a once‑in‑a‑lifetime meet‑and‑greet with Messi, along with more than three hundred additional prizes ranging from exclusive merchandise to travel packages.
Exclusive Suites and Culinary Creations
Fans can also secure access to Messi Legendary Suite experiences at two Hard Rock properties – the Hard Rock Hotel New York and the Seminole Hard Rock Hotel & Casino in Hollywood, Florida – where they can stay in specially designed accommodations inspired by the athlete’s career.
A new menu item, the Messi Legendary Burger, was co‑created with the footballer himself, delivering a culinary tribute that reflects his personal tastes and style. Alongside the burger, the campaign introduces a suite of globally inspired shareable dishes and apparel that showcase the colors and motifs of World Cup‑participating nations.
Messi’s Vision of Unity
Messi himself said he believes football is for everyone and praised Hard Rock’s dedication to uniting supporters across cultures. His presence in a newly filmed advertisement, shot at the Seminole Hard Rock Hotel & Casino in Hollywood, underscores the brand’s ambition to blend sport, entertainment and hospitality.
Sweepstakes Details and Grand Prize
The sweepstakes runs from June 15 through July 31, 2026, giving participants a six‑week window to enter. The grand prize includes a personal encounter with Messi and a two‑night stay at the Guitar Hotel in Hollywood, Florida, adding a rock‑themed twist to the football‑centric experience.