Hardee's has announced a partnership with NASCAR driver Bubba Wallace that will bring a new limited‑time offering to fans of both fast food and stock car racing.
The 'Bubba's Full Throttle' Meal
The deal bundles five spicy chicken tenders, a medium serving of fries and a medium Coca‑Cola, and includes a collectible die‑cast replica of Wallace's No 23 car.
Starting June 17 the combo will be sold through Hardee's official website and the chain's rewards app, giving customers a digital ordering option before it disappears.
Wallace himself expressed excitement about the partnership noting that the combination of spicy tenders fries and a cold Coke feels like the perfect pit‑stop fuel for any race fan.
A Long‑Standing Partnership
The collaboration marks the latest chapter in a relationship that dates back to 1981 when Hardee's first entered NASCAR competition at the Coca‑Cola 600 at Charlotte Motor Speedway.
That debut coincided with the opening of Hardee's inaugural restaurant in Greenville North Carolina a city that remains tied to the brand's early growth and to the track that continues to host major events.
Fans visiting the Greenville location or watching events at Charlotte Motor Speedway may soon see the partnership celebrated on signage and promotional material.