Philadelphia is buzzing with World Cup fervor as fans flock to watch parties and pop-up gatherings across the city, but one attraction stands out for its blend of sport and sweet indulgence.
Hershey’s has turned Dilworth Park into Soccerland, a temporary playground that lets supporters step onto a three-hole foot-golf course, snap photos at a paint-by-numbers mural of Christian Pulisic and sample limited-edition Pulisic’s bars that merge the brand’s chocolate legacy with the star’s soccer narrative.
The installation runs through June 27, with hours that shift each day: noon to 6 p.m. on Thursday, 11 a.m. to 7 p.m. on Friday and 9 a.m. to 2 p.m. on Saturday, giving commuters and weekend visitors alike a chance to join the celebration.
The event’s centerpiece is Pulisic himself, a native of Hershey who has become a focal point for U.S. supporters; after missing the team’s second group match because of a calf strain, he is now fully fit and poised to feature against Turkey in the decisive final group-stage clash.
A sweet spot for soccer fans
Beyond the novelty of foot golf and chocolate treats, Soccerland serves as a community hub where local charities, youth leagues and fan clubs converge, turning a simple park into a vibrant arena of anticipation ahead of the match.
For those who can’t make it in person, the experience is also being streamed online, allowing viewers worldwide to feel the pulse of Philadelphia’s World Cup excitement.