Crosby Studios, the New York design studio headed by Harry Nuriev, has unveiled an exhibition at the High Line that redefines how soccer can be experienced beyond the pitch. Titled Home of Football: Home & Away, the installation merges archival paraphernalia with the studio’s signature immersive, metallic aesthetic, creating a space where sport, art, fashion and design converge.
A Multisensory Ode to the Beautiful Game
The venue is bathed in a vivid green hue, its walls covered in wall‑to‑wall carpeting that amplifies dramatic lighting effects. This bright green world serves as a backdrop for six distinct chapters, each exploring a different facet of soccer’s cultural impact — from its historical roots to its contemporary expressions in visual art and apparel.
The project is a collaborative effort between Crosby Studios, Home of Football and the airline Air Afrique, weaving together diverse creative narratives into a cohesive narrative arc. By integrating archival objects with cutting‑edge design, the exhibition invites visitors to navigate a tactile journey that reflects the sport’s global resonance.
Beyond its artistic ambitions, the installation marks the studio’s inaugural retail concept, a space that will evolve over time into future projects. This experimental approach signals a shift toward experiential commerce, where the boundaries between exhibition, shopping and public interaction are deliberately blurred.
Open to the public through July 19, the show offers a limited window to engage with this multifaceted exploration of soccer’s cultural footprint. Visitors can expect a carefully curated environment that balances historical reference with contemporary design, all under the guidance of Harry Nuriev’s visionary leadership.