For more than a quarter century, the downtown Salem 3‑on‑3 basketball tournament known as Hoopla has been more than a game; it’s a seasonal rite that stitches together athletes, families and spectators in a shared celebration.
This year the event arrived under clear skies, turning the city’s streets into a lively arena where the sound of sneakers echoed alongside laughter from the sidelines.
A Community Tradition Endures
Long‑time organizer Jason Unruh, whose dedication has kept the tournament alive for decades, was on hand to hand out medals, while Salem Mayor Julie Hoy presented awards at the closing ceremony, underscoring municipal support for grassroots sport.
Participants spoke of the joy of reconnecting with former teammates, of the simple pleasure of competition in a setting that feels both familiar and fresh, and of the way the tournament encourages physical activity in a social context.
Looking Ahead
Whether you’re a seasoned player or a first‑time spectator, the organizers invite anyone who wants to be part of Salem’s living tradition to lace up their sneakers and step onto the court next summer.