The New York Islanders announced that a fan‑selected Navy Lighthouse design will become the centerpiece of their 2027‑28 third jersey, marking the first time an NHL franchise has let supporters craft an official on‑ice uniform.
The contest, which attracted 80,490 submissions from enthusiasts across the country, culminated in a vote that crowned the lighthouse motif — rendered in deep navy tones — as the winning concept. The design pays homage to the team’s maritime roots and the coastal heritage of Long Island.
Fan‑Designed Heritage
Fanatics, the global sports‑licensing leader, will now refine the artwork into a complete NHL‑ready kit. The final jersey is slated to make its debut at UBS Arena during the 2027‑28 season, where it will be worn for the first time on the ice.
The creator of the winning concept will be honored with a team‑signed jersey and tickets to the jersey’s on‑ice debut, a gesture that underscores the organization’s commitment to rewarding community input.
Kelly Cheeseman, President of Business Operations for the Islanders, praised the fan base for shaping the franchise’s visual identity, noting that the initiative reflects a deeper desire to give supporters a direct voice in the team’s story.
Beyond the novelty of a fan‑crafted uniform, the project sets a precedent for other professional sports leagues to explore collaborative branding opportunities with their audiences, blending tradition with innovative engagement.