A Vintage Soccer‑Inspired Drop
Jack in the Box and streetwear label The Hundreds have unveiled a limited‑edition collection that fuses the fast‑food chain’s 75‑year legacy with classic soccer aesthetics. The drop, timed for June 16 at 12 p.m. Pacific, marks the second release in a four‑part collaboration series.
The line features a retro‑styled Jack Jersey in purple and white, alongside a white/purple five‑panel SnapBack cap. Both pieces echo the look of traditional home and away kits while reflecting the playful, culture‑first vibe that both brands have cultivated.
Sheena Dougher, VP of Brand Marketing at Jack in the Box, said the overwhelming response to the first collaboration proved that fans are eager for new ways to connect with the brand beyond the drive‑thru.
Ben Hundreds, co‑founder of The Hundreds, added that the collection draws on classic kit designs but remains rooted in the duo’s shared street‑culture narrative.
The collection will be sold exclusively through thehundreds.com while supplies last, targeting consumers who bring the same energy to the drive‑thru as they do to the stadium.
The release aligns with the brands’ broader strategy of blending food, fashion and sport, a trend that has resonated strongly in the United States market, particularly in cultural hubs such as Los Angeles and across California.