Football

James Madison University’s Football Season Tickets Sell Out for Fourth Consecutive Year

Record demand persists despite coaching changes, with the 2026 season opener slated against Liberty

A streak that spans coaches

James Madison University’s football program has achieved a rare milestone, selling out season tickets for the fourth consecutive season. The streak has persisted through three different head coaches, each inheriting a passionate fan base eager for more on‑field success.

Record-breaking home schedule

Under current head coach Billy Napier, now in his fifth year, the team sold out all six home games in 2025, marking the first time in school history that every home contest has been fully booked. The sell‑out reflects a growing appetite for live football at Bridgeforth Stadium.

Ticket access and resale options

Students can secure tickets two Tuesdays before each game, while members of the Student Duke Club receive early access on Mondays. Single‑game tickets may also be released the week of the contest, though public availability is not guaranteed. The university’s secondary ticket partner, SeatGeek, enables fans to buy or sell tickets through the JMU Athletics app or directly on the SeatGeek platform.

Looking ahead to 2026

The 2026 season opens on September 5 against in‑state rival Liberty, reigniting the Battle of the Blue Ridge. The matchup promises another packed house and continues the tradition of high demand for JMU football tickets.

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