A New Ambassador
Justin Jefferson, the Minnesota Vikings star wide receiver, has stepped into the spotlight as Under Armour’s newest marquee partner, taking over from NBA legend Stephen Curry as the brand’s most visible athlete.
His presence is reshaping the company’s identity, pushing it toward a faster, louder and more style‑driven aesthetic that resonates with a younger generation of athletes.
Campus Sessions and Global Outreach
At Under Armour’s Baltimore headquarters, Jefferson recently hosted the second edition of his 'JJets Flight School', a hands‑on camp that blends performance training with brand immersion, giving emerging players a taste of the company’s evolving playbook.
The event coincides with a recent tour of Asian markets, where Jefferson is positioning the brand at the forefront of flag football’s push toward Olympic inclusion in 2028.
Under Armour views Jefferson as an ambassador capable of bridging traditional 11‑player football with the expanding world of 7‑on‑7 and women’s flag formats, a move that aligns with the company’s ambition to capture new audiences and revenue streams.