Reviving a legacy
The revived edition of "This Week in Baseball" premiered on X this Friday, reviving a series that first aired in April 1977 with the iconic voice of Mel Allen.
Kait Maniscalco, a 26‑year‑old MLB Network host and social media creator from Wantagh, New York, now anchors the program, bringing her "Baseball for Baddies" perspective to a new generation of fans.
Each episode, under ten minutes, opens with Maniscalco entering the original Mel Allen recording booth at the network’s Secaucus, New Jersey, studios, a nod that ties the modern reboot to its historic roots while the same theme music plays in the background.
Alex Cadicamo, MLB’s vice president of media business development and strategy, highlighted Maniscalco’s deep knowledge of the game and her talent for translating complex plays into accessible insights for casual viewers.
Mitchell Smith, X’s global head of content partnership, noted that the show resonates with a diverse audience spanning Gen Z, millennials and Gen X, reflecting a broader effort to make baseball more inclusive.