A Dual Path in Sports and Media
Katherine Welch, a midfielder for Ferris State University’s women’s soccer team, has emerged as a standout athlete on the Great Lakes circuit, known for her tactical awareness and relentless drive.
This summer she split her time between the broadcast booth at WOOD TV8 and the marketing office of Michigan Fútbol Academy, where she translates the energy of the pitch into compelling visual stories.
At WOOD TV8 she produces behind‑the‑scenes footage, edits highlight reels and assists with live‑event graphics, learning the technical and editorial demands of television production.
Meanwhile, at Michigan Fútbol Academy she crafts social‑media posts, designs promotional graphics and coordinates the halftime show for United Women’s Soccer matches, sharpening her branding instincts.
Welch discovered the internship opportunity on LinkedIn, a platform that connected her with mentors who encouraged her to pursue a career as a sideline reporter, ideally in soccer.
Industry data from the US Bureau of Labor Statistics projects a 5% rise in demand for television production professionals over the next decade, a trend that aligns with Welch’s growing skill set.
A Promising Future
Balancing rigorous academics, athletic commitments and professional internships, Welch exemplifies the multidisciplinary preparation needed for the next generation of sports broadcasters.