A partnership rooted in culture and community
Kelsey Mitchell, a ninth‑year guard for the Indiana Fever, revealed her partnership with PUMA Basketball on June 29, joining a roster that already features Tyrese Haliburton, the Pacers guard who serves as the brand's ambassador.
The announcement came via a playful video on X, where Haliburton surprised Mitchell with a pair of his signature shoes, underscoring the personal connection between the two Indiana standouts.
Mitchell described the collaboration as a natural fit, emphasizing PUMA's dedication to self‑expression, community engagement, and the broader culture of basketball.
Archie McEachern, vice president of PUMA Basketball, praised Mitchell's confidence and the impact she brings both on and off the court, noting her influence extends beyond statistics.
Haliburton added that Mitchell's work ethic and consistency have helped grow the game, highlighting her role as a three‑time WNBA All‑Star and the franchise's all‑time leader in made three‑pointers.
Last season she set the Fever's single‑season scoring record with 890 points, cementing her status as one of the most prolific scorers in Indiana women's basketball history.