When Kevin Durant joined the Golden State Warriors in 2016, he was already a two‑time NBA champion and one of the league’s most recognizable faces. Yet off the court, he began to explore a different kind of arena — one defined by venture capital, technology and media.
The move coincided with a deliberate immersion into Silicon Valley’s ecosystem. Durant cultivated relationships with influential investors such as Ron Conway and Ben Horowitz, gaining insight into the mechanics of startup financing and strategic growth.
In 2016 he launched 35V, a venture fund that would back companies including Coinbase, Robinhood, Postmates and Rubrik. Each investment was guided by a focus on self‑awareness and continuous learning, principles that Durant says have shaped his approach to business.
Strategic Alliances
Teammates Andre Iguodala and Stephen Curry became early supporters, offering both mentorship and networking advantages that amplified his reach. Their endorsement helped legitimize Durant’s foray into industries far removed from basketball.
Recognizing the power of narrative, Durant founded Boardroom, a platform dedicated to sports business journalism and content creation. The outlet quickly became a hub for industry analysis, giving him a voice beyond the hardwood.
After signing with the Brooklyn Nets, Durant turned his attention to New York’s financial markets. He began allocating capital across a broader range of assets, positioning himself as a notable player on Wall Street and expanding the scope of his investment portfolio.
Through a combination of strategic partnerships, disciplined learning and a willingness to pivot, Durant has transformed his athletic brand into a diversified business empire. His journey illustrates how influence in sports can be leveraged to build lasting economic impact.