A sweet kickoff to the summer season
Krispy Kreme is turning the nation’s soccer enthusiasm into a tasty treat with the launch of its Match Day Dozen, a limited‑time collection that will be available at participating U.S. shops between June 11 and June 14. The offering blends classic favorites with two brand‑new flavors inspired by the sport.
Fans can expect the familiar melt‑in‑your‑mouth Original Glazed alongside a Chocolate Iced with Sprinkles, while the new Kickoff doughnut adds a playful twist to the lineup. Completing the set is the vibrant Soccer Rainbow, a colorful addition that mirrors the energy of a match day.
To celebrate the launch, Krispy Kreme is running a special promotion: purchase any dozen or a 16‑count Minis pack and receive an Original Glazed dozen for just $2. The deal is designed to encourage sharing and to make the celebration accessible to both casual shoppers and larger groups.
Rewards members receive an extra incentive: every dozen purchased automatically enters them into a sweepstakes for a chance to win an exclusive soccer jersey. The contest adds a competitive edge to the sweet experience and rewards loyal customers with a prized item beyond the doughnut box.
Availability spans in‑store, curb‑side pickup, and delivery through the Krispy Kreme app and website, giving fans flexibility in how they enjoy the collection. For those planning larger gatherings, pre‑orders for catering sizes can be placed exclusively at KrispyKreme.com/catering.
The initiative reflects Krispy Kreme’s broader footprint, as the company, headquartered in Charlotte, North Carolina, operates in more than 40 countries and continues to leverage iconic products like the Original Glazed to connect with diverse audiences.