Kwanza Jones, a cultural entrepreneur known for founding Culture In Motion™ and SUPERCHARGED®, is redefining how baseball reaches Black communities across the United States.
On June 10, 2026, Jones took the stage at SCADshow in Atlanta, Georgia, in an event co‑presented by The Apollo, where he outlined a vision that marries the rhythm of music, the narrative power of theater, and the excitement of the baseball diamond.
A Cultural Playbook for Baseball
Through Culture In Motion™ and SUPERCHARGED®, Jones seeks to embed baseball within cultural experiences that resonate with younger Black fans, using storytelling, community workshops, and multimedia projects to broaden participation beyond traditional demographics.
The initiative emphasizes accessibility, inviting neighborhoods that have historically felt excluded from the sport to engage through art, music, and shared narratives, thereby creating a new fan base rooted in cultural relevance.
Jones’ approach reflects a growing movement that leverages entertainment platforms to revitalize interest in sports, positioning baseball not merely as a game but as a canvas for cultural expression and community building.
By partnering with institutions such as The Apollo, Jones amplifies his message, turning concerts and performances into launchpads for athletic engagement, and demonstrating how sport can be woven into the fabric of cultural celebration.