A historic uniform partnership
Las Palapas, the beloved San Antonio‑based restaurant chain, has entered into a three‑year agreement that makes it the first official uniform patch sponsor for the University of Texas at San Antonio’s soccer team. The deal, announced ahead of the 2026 season, will see the Las Palapas logo emblazoned on the home and road jerseys of the Roadrunners.
The partnership marks a milestone for UTSA Athletics, becoming the first corporate collaboration of its kind for the program. It also aligns with recent NCAA legislation that permits sponsor logos on team uniforms, opening the door for similar deals across college sports.
Lisa Campos, Wayne Detmar and Martin Hernandez, key figures in the university’s soccer ecosystem, welcomed the alliance as a boost for the team’s visibility and for the student‑athletes who will benefit from the added resources. Derek Pittman, now in his ninth season as head coach, highlighted the excitement surrounding the upcoming campaign, which opens on August 12.
UTSA’s soccer squad enters the season as the reigning American Conference Champion, and the new sponsor’s presence on the jerseys underscores the program’s growing stature. Season tickets are already on sale, offering fans a range of pricing options to experience the action live.
Beyond the field, Las Palapas emphasized its long‑standing commitment to the San Antonio community, noting 45 years of serving fresh Tex‑Mex fare and supporting local initiatives. The company sees the partnership as an extension of its dedication to the city’s youth and athletic programs.
The collaboration will not only enhance the visual identity of the Roadrunners but also provide financial and promotional support that can be directed toward scholarships, facilities and student‑athlete development. As the 2026 season approaches, the partnership stands as a testament to the evolving landscape of college sports sponsorship.