Connecting Nations Through Racing
Lavar Scott, a rookie driver for Alpha Prime Racing, is set to take the wheel of the No. 45 Brand South Africa Chevrolet in the NASCAR O’Reilly Auto Parts Series Focused Health 250 at EchoPark Speedway in Atlanta.
The appearance marks the first time the South African government agency Brand South Africa has partnered with Alpha Prime Racing, underscoring a strategic effort to showcase the nation’s vibrant business landscape on a major American racing stage.
The collaboration is part of a two‑day program that links NASCAR with South African commerce, culture, tourism and food, aiming to forge connections between U.S. investors and South African enterprises.
Central to the initiative is a networking and business event co‑hosted by Brand South Africa and Global Atlanta, where business leaders, investors, entrepreneurs and community stakeholders will convene to explore trade and investment opportunities.
The No. 45 Chevrolet will carry branding from Brooklyn Biltong, Southwestern Talent and the South African Chamber of Commerce in the USA, highlighting local partners that will accompany Scott on race weekend.
Speaking about the opportunity, Scott said he feels honored to represent Brand South Africa and the companies connected to the program, noting the significance of sharing his heritage with a global audience.
Alpha Prime Racing President Jusan Hamilton will join Scott at the event, reinforcing the team’s commitment to integrating international perspectives and fostering cross‑border collaboration.
Beyond the track, the partnership is expected to open pathways for South African brands to gain visibility in U.S. markets, while also providing U.S. investors with a clearer view of the country’s dynamic economic prospects.