A sweet kickoff for summer
Little Debbie is set to kick off a Summer of Soccer campaign that will roll out in the first week of June, introducing a suite of soccer‑themed snacks and merchandise that tie the brand’s nostalgic appeal to the world’s favorite sport.
The lineup includes Soccer Brownies, Soccer S’Mores Mini Muffins, Soccer Gingerbread Cookies and Soccer Mini Donuts, each wrapped in bright, soccer‑inspired packaging that mirrors the excitement of a match‑day stadium.
Beyond the edible treats, the brand will also release a limited‑edition Summer of Soccer jersey that bears the number 60, a nod to Little Debbie’s founding year of 1960, alongside a Little Debbie‑branded water bottle for fans who want to stay hydrated on the sidelines.
All of the new products will be available at retailers nationwide starting the first week of June, giving shoppers a brief window to snag the seasonal items before they disappear until next summer.