Little League International and New Era have announced the renewal of their long‑standing partnership, extending a collaboration that began in 1994 and has since become a cornerstone of the organization’s outreach.
Under the new agreement, New Era will continue to serve as the Official On‑Field Cap provider for the Little League Baseball and Softball World Series, supplying caps for players, coaches, volunteers and fans.
The partnership also encompasses licensed merchandise, retail experiences and a range of fan‑engagement activations designed to deepen community connections and celebrate the spirit of youth sport.
A Voice from Leadership
Liz DiLullo Brown, Little League Executive Vice President, emphasized that the renewed alliance creates lasting memories for young athletes while reinforcing the organization’s mission to broaden access to baseball and softball worldwide.
She noted that the collaboration with New Era aligns with Little League’s commitment to equity, innovation and the development of premium experiences for participants and supporters.
The 2026 Little League Baseball World Series is scheduled for August 19‑30 and will be broadcast on ESPN, offering a global stage for the next generation of talent.
New Era’s focus on quality and cutting‑edge design complements Little League’s vision of delivering world‑class experiences while reducing financial barriers for families across the globe.
The extended partnership adds to a roster of official sponsors that support tournament operations, community programs and the continued growth of youth sports.