Travis Ford has put the finishing touches on a coaching staff that reflects both continuity and ambition as the University of Arkansas at Little Rock prepares for its inaugural season in the United Athletic Conference. The announcement underscores a deliberate effort to blend proven expertise with fresh perspectives, positioning the program for a strong start.
The new ensemble features veteran assistants Van Macon, Christian Nunez, Jordon Kedrowski and Ted Crass, each bringing distinct strengths to the table. Macon contributes more than two decades of collegiate coaching and a track record of shaping NBA‑bound talent, while Nunez specializes in offensive schemes and player development. Kedrowski adds a data‑driven approach to scouting and analytics, and Crass, a native of Little Rock, offers deep community ties and institutional memory.
Retained members Tyler Milchman and Caleb Jones remain integral to daily operations, overseeing practice logistics and film analysis respectively. Their presence ensures that institutional knowledge translates into on‑court execution. Adding to the mix, Danny Strohm assumes the role of Assistant AD for Sports Performance and Strength and Conditioning, leveraging extensive Division I experience to enhance athletic development.
The staff’s composition is not merely a roster of names; it is a calculated strategy to reinforce recruiting pipelines and elevate player growth. By drawing on connections forged at Saint Louis and other programs, Ford aims to attract talent that can thrive in a competitive conference environment. The emphasis on development mirrors a broader philosophy that success will be measured by sustained improvement rather than short‑term wins.
Beyond the technical aspects, the new coaching cadre seeks to cultivate a winning culture that honors the university’s basketball heritage while embracing future challenges. As the team transitions into the United Athletic Conference, the blend of experience, analytical insight, and performance expertise is poised to reshape expectations and foster a renewed sense of purpose among players and fans alike.