When the checkered flag drops on the NASCAR Cup Series at New Hampshire Motor Speedway, the victor is handed more than a trophy; they are presented with a live lobster that has become an iconic part of the event.
A quirky victory lane ritual
The tradition began in 2010, when the speedway paired the thrill of a race win with the novelty of a fresh Atlantic lobster, creating a ceremony that fans now eagerly anticipate each year.
Weighing around 20 pounds, the crustacean — affectionately named Loudon the Lobster — makes its debut on victory lane, turning a simple race result into a memorable spectacle that blends sport with a touch of coastal charm.
Drivers such as Ryan Blaney, Ross Chastain, Christopher Bell and Erik Jones have all spoken about the odd pleasure of celebrating with a lobster, adding a culinary twist to the high‑octane weekend.
Nearby seafood spots
Makris Lobster & Steak House in Concord is a favorite among race fans, offering buttery lobster rolls and a menu that highlights the region’s maritime flavors.
Just a short drive away, Weathervane Seafood Restaurant in Chichester serves classic New England fried seafood platters and crisp lobster rolls, providing an easy stop for those looking to savor the local catch.
For a sit‑down dinner after the action, O Steaks & Seafood in downtown Concord combines fresh seafood with premium steaks, rounding out a weekend that blends racing adrenaline with coastal cuisine.
First‑time visitors often remark on the blend of speed, tradition and local flavor, noting that the lobster ceremony encapsulates the spirit of New Hampshire’s race weekend and leaves a lasting impression on anyone who experiences it.