The Tigers' football program has announced the finalization of a new front office that mirrors the structure of an NFL franchise, aiming to sharpen roster construction and competitive edge.
A New Leadership Paradigm
At the helm stands Billy Glasscock, who brings a proven track record from his tenure as General Manager at Ole Miss under Lane Kiffin. Glasscock will oversee all departments, from strategic planning to roster assembly, emphasizing the hiring of top talent to serve student‑athletes and chase championships.
Supporting Glasscock are Assistant General Managers Adam Clark and JR Belton. Clark, a veteran of North Carolina State with over twenty years in football operations, will manage internal operations and departmental coordination, while Belton, a longtime LSU community fixture, will drive external affairs and fundraising.
Taylor Jacobs makes history as the first female Chief Strategy Officer in college football. Previously the Associate Athletic Director of NIL for LSU Athletics, Jacobs will spearhead brand development, create new revenue streams, and direct name, image and likeness initiatives for football student‑athletes.
Keava Soil‑Cormier has been elevated to Associate Athletic Director of NIL, complementing Jacobs' efforts and reinforcing the program's commitment to innovative player compensation models.
The reshaped front office reflects a broader ambition to integrate modern management practices with the traditions of LSU Athletics, positioning the program for sustained excellence both on and off the field.