USA Football announced this week that former NFL fullback Marcel Reece has been appointed to the newly created position of Senior Vice President of Football Strategy & Operations, a move designed to bolster the organization’s preparations for the sport’s historic Olympic debut in 2028.
In his new role, Reece will guide USA Football’s overall football operations, supervise national team programs, and drive athlete development as the federation works toward fielding a competitive flag football squad for the Los Angeles Games.
A Strategic Addition for Olympic Ambitions
USA Football CEO Scott Hallenbeck praised the hire, emphasizing that Reece’s extensive professional background and deep understanding of the game bring a unique perspective that will strengthen the organization’s strategic direction.
Reece himself expressed pride in joining an organization that is at the forefront of a major sporting milestone, noting his excitement about contributing to the growth of flag football at both the grassroots and elite levels.
While Reece will play a central role in shaping the sport’s infrastructure and athlete development pathways, he clarified that he will not be directly involved in the upcoming selection process for the Olympic team, which is slated to be announced later this year.
Looking Ahead to 2028
The forthcoming selection timeline will be revealed in the coming months, setting the stage for a rigorous evaluation of athletes across the country as USA Football finalizes its roster for the historic Olympic appearance.