Billionaire entrepreneur Mark Cuban has pledged a financial contribution to USA Football, the sport’s governing body, to help fund the U.S. Women’s Flag Football National Team as it prepares for the upcoming Olympic Games.
Olympic debut set for 2028
The donation arrives at a pivotal moment, with flag football slated to make its Olympic debut on July 15, 2028, at Exposition Park Stadium in Los Angeles, a venue that will host several opening‑round matches.
Cuban joins a growing list of high‑profile athletes who have backed the initiative; former NFL quarterback Aaron Rodgers contributed to the same squad just last month, underscoring the sport’s rising visibility.
The push comes as 23 states have already sanctioned girls’ flag football as an official high‑school sport, a trend that reflects broader acceptance and participation growth across the country.
Cuban’s involvement also ties to his longstanding relationship with Indiana University, where he is an alumnus and a major benefactor; his earlier support helped the Hoosiers capture a national championship earlier this year, a milestone that has amplified his commitment to expanding the game’s reach.
Beyond the financial contribution, the investment signals confidence in flag football’s potential to become a staple of the Olympic program and to inspire the next generation of female athletes nationwide.