A Strategic Alliance
MarketWise, the digital subscription platform known for its investor‑focused education, has entered a multi‑year Premier Partnership with USA Field Hockey, the national governing body for the sport in the United States. The collaboration will see the MarketWise brand featured on the U.S. National Team uniforms beginning with the 2026 FIH Hockey World Cup and continuing through the Los Angeles 2028 Olympic Games.
The partnership reflects MarketWise’s broader mission to empower individuals to enrich their lives through investing, while also supporting USA Field Hockey’s ambition to achieve excellence on the world stage. Executives from both organizations highlighted the synergy between financial empowerment and athletic achievement.
Dr. David Eifrig, a prominent figure at MarketWise, and Simon Hoskins, who leads the company’s strategic initiatives, were cited in the announcement as champions of this cross‑industry collaboration. Their leadership underscores a commitment to leveraging the platform’s reach beyond finance, extending into the cultural sphere of American sports.
USA Field Hockey, headquartered in Colorado Springs, Colorado, will integrate the MarketWise logo into its uniform design, marking a significant visibility boost for the brand among both domestic and international audiences. The partnership also reinforces the organization’s goal of elevating the sport’s profile in a country where field hockey has traditionally been a niche activity.
From a geographic standpoint, the alliance ties together MarketWise’s Baltimore, Maryland headquarters with the Colorado Springs base of USA Field Hockey, creating a national narrative that spans the United States. This connection not only highlights the companies’ domestic roots but also sets the stage for a broader, globally‑focused rollout of the partnership’s benefits.