A New Direction for Memphis Basketball
Memphis basketball coach Penny Hardaway is tackling the steep decline in game attendance that followed the Tigers’ 13‑19 record in the 2025‑26 season, a drop of 42.8% that left the arena averaging just 3,756 fans per contest.
The program also fell $1.2 million short of its athletic department budget, prompting Hardaway to rethink how the team is marketed and financed.
In response, he has overhauled the coaching staff, brought in fresh talent such as transfers Tylik Weeks, Jayden Reid and Brandin Cummings, and scheduled high‑profile matchups against Louisville, VCU and Utah State for the upcoming campaign.
Ticket Strategies and Fan Engagement
Ticket pricing and seating layouts are now being dissected to craft affordable deals that could entice families and students back to FedExForum.
Community Partnerships
Beyond the arena, Hardaway is partnering with local churches and community groups, positioning himself as both a fundraiser and a civic pillar to rebuild support.
He has taken ownership of the need to recalibrate his role, emphasizing that sustained success will depend on both on‑court improvement and deeper ties to the Memphis community.