The Mexican national team will meet Australia in a World Cup send‑off match on May 30 in Pasadena, California, as part of a broader celebration that stretches across several days. The fixture serves as a final rehearsal for Mexico ahead of the tournament, while also offering fans a chance to engage with a series of hospitality and entertainment events.
adidas will use the occasion to unveil Mexico’s third kit, a jersey that will also feature a limited‑edition collection co‑created with the Mexican design house Someone Somewhere. The collaboration highlights the work of women artisans from Naupan, Puebla, who helped craft the garment, and the new shirt will be sold on site throughout the send‑off experience.
Craftsmanship and Community Take Center Stage
McCafe at Home is set to deepen the matchday atmosphere by providing coffee‑centric hospitality experiences and by curating a dedicated fan space for influencers during a VIP Fan Day. The brand’s involvement underscores its growing role in sports‑related lifestyle activations.
Ria Money Transfer will host a youth soccer clinic on May 29 in the Rose Bowl vicinity, giving young players a chance to train under professional guidance, while also offering tickets to the Open Training session that precedes the match.
Carter Ladd, chief revenue officer of Soccer United Marketing, said the partnerships reflect the deep connection between the Mexican fanbase and the national team, noting that the events are designed to celebrate both the sport and the communities that support it.