A Victory‑Driven Promotion for NASCAR Fans
Mobil 1, O’Reilly Auto Parts and the NBA‑owned 23XI Racing have teamed up for a fan‑centric campaign called “We Win, You Win,” designed to turn every playoff triumph into a tangible reward for supporters across North America.
The sweepstakes runs from August 26 through November 15 and invites enthusiasts to enter either online at Mobil1.com/23XIracetowin or by purchasing a five‑quart container of qualifying Mobil 1 motor oil at participating O’Reilly Auto Parts stores.
For each victory by Bubba Wallace, Corey Heim, Riley Herbst or Tyler Reddick during the NASCAR Cup Series playoffs, a fan will receive a VIP race weekend trip to Charlotte, North Carolina, along with a $2,311 cash bonus. Additional incentives include a $10 gift card, a limited‑edition Tyler Reddick die‑cast car and five bonus entries for those who purchase through O’Reilly Auto Parts.
The initiative underscores 23XI Racing’s championship aspirations. Co‑owned by NBA legend Michael Jordan and three‑time Daytona 500 winner Denny Hamlin, the team fields a strong lineup featuring veteran contender Tyler Reddick, while also spotlighting drivers such as Bubba Wallace, Corey Heim and Riley Herbst.
Beyond the prizes, the campaign seeks to deepen fan engagement by linking personal participation to the excitement of Victory Lane celebrations. By rewarding every playoff win, the partners hope to transform on‑track achievements into memorable experiences that keep supporters invested throughout the Chase for the Championship.